[Laporan Penyelidikan] : Cross-culture consumer branding of product,and perceived meaning differences across selected demographic variables /
Ismail Rejab,
[Laporan Penyelidikan] : Cross-culture consumer branding of product,and perceived meaning differences across selected demographic variables / Cross-culture consumer branding of product,and perceived meaning differences across selected demographic variables Ismail Rejab,Zuraidah Mohamad. - 24 pages : illustrations ; 30 cm.
References: mukasurat 23-24.
Hadiah
Communication in marketing
Branding(Marketing)--Management
Brand name products--Psychological aspects
Consumer behavior
[Laporan Penyelidikan] : Cross-culture consumer branding of product,and perceived meaning differences across selected demographic variables / Cross-culture consumer branding of product,and perceived meaning differences across selected demographic variables Ismail Rejab,Zuraidah Mohamad. - 24 pages : illustrations ; 30 cm.
References: mukasurat 23-24.
Hadiah
Communication in marketing
Branding(Marketing)--Management
Brand name products--Psychological aspects
Consumer behavior
