[Laporan Penyelidikan] : Cross-culture consumer branding of product,and perceived meaning differences across selected demographic variables /

Ismail Rejab,

[Laporan Penyelidikan] : Cross-culture consumer branding of product,and perceived meaning differences across selected demographic variables / Cross-culture consumer branding of product,and perceived meaning differences across selected demographic variables Ismail Rejab,Zuraidah Mohamad. - 24 pages : illustrations ; 30 cm.

References: mukasurat 23-24.

Hadiah


Communication in marketing
Branding(Marketing)--Management
Brand name products--Psychological aspects
Consumer behavior

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