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Meet the people : why businesses must engage with public opinion to manage and enhance their reputations /

Frayne, James,

Meet the people : why businesses must engage with public opinion to manage and enhance their reputations / James Frayne. - xix, 198 pages ; 22 cm.

Includes index.

ISBN: 9780857192578 RM83.49

Subjects--Topical Terms:
Corporations--Public relations.
Corporate image.

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Meet the people : why businesses must engage with public opinion to manage and enhance their reputations /

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