Marketing analytics : a practitioner`s guide to marketing analytics and research methods /
Charan, Ashok,
Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan. - xxiv, 694 pages : chiefly color illustrations ; 23 cm.
Includes bibliographical references (pages 675-680) and indexes.
Brand -- Brand and brand image -- Segmentation -- Brand equity -- Consumer -- Qualitative research -- Quantitative research -- Customer satisfaction and customer value -- Consumer panels -- Consumer analytics and big data -- Product -- New product development -- Product design -- Product validation -- Advertising -- How advertising works -- New media -- Digital marketing -- Advertising research -- Price and promotion -- Price -- Promotion -- Market mix modelling -- Retail -- Retail tracking -- Retail analytics -- Sales and distribution -- Category management -- References -- Subject index -- Company and product index -- People and place index.
9789814641364 RM 603.17
Marketing research--Data processing.
Quantitative research.
Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan. - xxiv, 694 pages : chiefly color illustrations ; 23 cm.
Includes bibliographical references (pages 675-680) and indexes.
Brand -- Brand and brand image -- Segmentation -- Brand equity -- Consumer -- Qualitative research -- Quantitative research -- Customer satisfaction and customer value -- Consumer panels -- Consumer analytics and big data -- Product -- New product development -- Product design -- Product validation -- Advertising -- How advertising works -- New media -- Digital marketing -- Advertising research -- Price and promotion -- Price -- Promotion -- Market mix modelling -- Retail -- Retail tracking -- Retail analytics -- Sales and distribution -- Category management -- References -- Subject index -- Company and product index -- People and place index.
9789814641364 RM 603.17
Marketing research--Data processing.
Quantitative research.