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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /

Scott, David Meerman,

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / New rules of marketing and PR David Meerman Scott. - Fifth edition. - xxi,457 pages ; 23 cm.

ISBN: 9781119070481 RM 73.84

Subjects--Topical Terms:
Internet marketing.
Public relations.

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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /

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