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Media effects research : a basic overview /

Sparks, Glenn Grayson,

Media effects research : a basic overview / Glenn G. Sparks. - Fifth edition. - xx, 348 pages : illustrations ; 23 cm.

Previous edition : 2013.

Includes bibliographical references and index.

ISBN: 9781305077478 RM719.02 1305077474

Subjects--Topical Terms:
Mass media--Social aspects.
Mass media--Research--Methodology.

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Media effects research : a basic overview /

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