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An introduction to social media marketing /

Charlesworth, Alan, 1956-,

An introduction to social media marketing / Alan Charlesworth. - xix, 228 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780415856164 RM530.00

Subjects--Topical Terms:
Internet marketing.
Online social networks--Economic aspects.
Social media--Economic aspects.

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