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Media management : a casebook approach /

Hollifield, C. Ann,

Media management : a casebook approach / C. Ann Hollifield [and three others]. - Fifth edition. - xxi, 416 pages ; 23 cm. - Routledge communication series. . - Routledge communication series. .

Includes bibliographical references and index.

ISBN: 9781138901025 1138901024 9781138901018 RM741.88 1138901016

LCCN: 2014-045615

Subjects--Topical Terms:
Mass media--Management--Case studies.

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