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The media handbook : a complete guide to advertising media selection, planning, research, and buying /

Katz, Helen E.,

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. - Fifth edition. - xii, 232 pages ; 23 cm. - Routledge Communication Series. . - Routledge communication series. .

Includes bibliographical references and index.

ISBN: 9780415856713 041585671X 9780415856720 RM593.50 0415856728

LCCN: 2013-028080

Subjects--Topical Terms:
Advertising media planning.
Mass media and business.
Marketing channels.

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The media handbook : a complete guide to advertising media selection, planning, research, and buying /

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