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Corporate communication : a marketing viewpoint /

Podnar, Klement,

Corporate communication : a marketing viewpoint / spine title : Corporate communication. Klement Podnar. - vii, 225 pages ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781138804708 RM530.00

Subjects--Topical Terms:
Communication in organizations.
Corporate culture.
Corporate image.
Organizational behavior.
Marketing--Management.

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