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CEO branding : theory and practice /

CEO branding : theory and practice / spine title : CEO branding. - xxxiii, 302 pages : illustrations ; 23 cm.

Includes bibliographical references and index.

ISBN: 9781138013728 RM191.80

Subjects--Topical Terms:
Chief executive officers.
Branding (Marketing).
Corporate image.

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CEO branding : theory and practice /

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