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Evaluation in Advertising Reception : A Socio-Cognitive and Linguistic Perspective /

Bullo, Stella,

Evaluation in Advertising Reception : A Socio-Cognitive and Linguistic Perspective / by Stella Bullo. - 216 pages online resource.

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

ISBN: 9781137350435

Standard No.: 10.1057/9781137350435 doi

Subjects--Topical Terms:
Social sciences.
Marketing.
Sociolinguistics.
Discourse analysis.
Communication.
Sociology.
Mass media.

Dewey Class. No.: 302.23

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Evaluation in Advertising Reception : A Socio-Cognitive and Linguistic Perspective /

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