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Marketing research : an applied orientation /

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - Fifth edition. - 781 [67] pages : illustrations ; 28 cm.

Includes index.

ISBN: 0132279177 9780132279178 Hadiah

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

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