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Interpretations of a Malaysian television commercial : a multimodal analysis /

Periasamy, Melissa Shamini

Interpretations of a Malaysian television commercial : a multimodal analysis / Melissa Shamini Periasamy. - xiii, 550 pages : illustrations ; 30 cm.

Tesis (Ph. D.) - The University Of Melbourne, Australia, 2014.

Includes bibliographical references.

ISBN: Hadiah

Subjects--Topical Terms:
Television advertising--Social aspects--Malaysia.
Broadcast advertising--Psychological aspects.--Malaysia
Modality (Linguistics).

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Interpretations of a Malaysian television commercial : a multimodal analysis /

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