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Services marketing : people, technology, strategy /

Lovelock, Christopher H.,

Services marketing : people, technology, strategy / Christopher H. Lovelock, Jochen Wirtz. - 6th ed. - 648 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 0132056763 Hadiah

Subjects--Topical Terms:
Service industries--Marketing
Marketing

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Services marketing : people, technology, strategy /

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