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Strategic Management : Concepts and Cases : a competitive advantage approach /

David, Fred R.,

Strategic Management : Concepts and Cases : a competitive advantage approach / Fred R. David, Forest R. David. - Fifteenth Global edition. - 682 pages : illustrations (pictures, figures) ; 28 cm.

Includes index.

ISBN: 1292016892 9781292016894 RM85.00

Subjects--Topical Terms:
Strategic planning.
Business planning.

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Strategic Management : Concepts and Cases : a competitive advantage approach /

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