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Advertising--how to write the kind that works /

Malickson, David L.

Advertising--how to write the kind that works / David L. Malickson, John W. Nason - Rev ed. - New York : Scribner, 1982 - 220 p. : ill. ; 24 cm.

Includes index

Subjects--Topical Terms:
Advertising copy
Advertising layout and typography

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Advertising--how to write the kind that works /

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