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Advertising--how to write the kind that works /

Malickson, David L.

Advertising--how to write the kind that works / David L. Malickson, John W. Nason - New York : Scribner, 1977 - 233 p. : ill. ; 23 cm.

Includes index

ISBN: 068414770X

Subjects--Topical Terms:
Advertising copy
Advertising layout and typography

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Advertising--how to write the kind that works /

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