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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Kim, W. Chan,

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. - xxviii, 287 pages : illustrations ; 24 cm.

Expanded edition.

Includes bibliographical references and index.

ISBN: 9781625274496 RM 129.90

Subjects--Topical Terms:
New products.
Market segmentation.

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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

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