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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising /

Mooij, Marieke K. de, 1943-

Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij - 2nd ed. - New York : Prentice-Hall, 1994 - xxii, 570 p. : ill. ; 24 cm.

ISBN: 0132885980 RM48.64

Subjects--Topical Terms:
Advertising
Advertising media planning

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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising /

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