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Advertising works : papers form the IPA Advertising Effectiveness Awards Institute of Practitioners in Advertising, 1986 /

Advertising works : papers form the IPA Advertising Effectiveness Awards Institute of Practitioners in Advertising, 1986 / edited and introduced by Charles Channon - London : Cassell, 1987 - xviii, 302 p. : ill. ; 24 cm.

ISBN: 0304313939

Subjects--Topical Terms:
Advertising--United Kingdom--Case studies

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Advertising works : papers form the IPA Advertising Effectiveness Awards Institute of Practitioners in Advertising, 1986 /

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