Selling today : partnering to create value /
Manning, Gerald L.,
Selling today : partnering to create value / spine title : Selling today. Gerald L. Manning (and three others). - Thirteen edition. Global edition. - 549 pages : colour illustrations ; 28 cm.
Previous edition: 2012.
Includes bibliographical references (pages 517-533) and indexes.
This text helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, this book offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.
9781292060170 (paperback) RM92.07 1292060174 (paperback)
Selling--Study and teaching.
Sales.
Selling today : partnering to create value / spine title : Selling today. Gerald L. Manning (and three others). - Thirteen edition. Global edition. - 549 pages : colour illustrations ; 28 cm.
Previous edition: 2012.
Includes bibliographical references (pages 517-533) and indexes.
This text helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, this book offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.
9781292060170 (paperback) RM92.07 1292060174 (paperback)
Selling--Study and teaching.
Sales.