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Advertising theory and practice /

Sandage, C. H. 1902-

Advertising theory and practice / C. H. Sandage, Vernon Fryburger, Kim Rotzoll - 10th ed. - Homewood, Ill. : R. D. Irwin, 1979 - xiv, 693 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 0256021740

Subjects--Topical Terms:
Advertising

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