Advertising techniques and management /
Zacher, Robert Vincent
Advertising techniques and management / by Robert Vincent Zacher - Homewood, Ill. : Richard D. Irwin, 1961 - 618 p. : ill. ; 23 cm.
Includes bibliographical references and index
Advertising
Advertising techniques and management / by Robert Vincent Zacher - Homewood, Ill. : Richard D. Irwin, 1961 - 618 p. : ill. ; 23 cm.
Includes bibliographical references and index
Advertising
