Advertising procedure /
Kleppner, Otto, 1899-
Advertising procedure / Otto Kleppner ; with the collaboration of Norman A. P. Govoni - 7th ed. - Englewood Cliffs, N. J. : Prentice-Hall, 1979 - 630 p. : ill. ; 24 cm.
Includes bibliographical references and index
0130181196
Advertising
Advertising procedure / Otto Kleppner ; with the collaboration of Norman A. P. Govoni - 7th ed. - Englewood Cliffs, N. J. : Prentice-Hall, 1979 - 630 p. : ill. ; 24 cm.
Includes bibliographical references and index
0130181196
Advertising