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Advertising procedure /

Kleppner, Otto, 1899-

Advertising procedure / by Otto Kleppner, with the collaboration of Stephen A. Greyser - 6th ed. - Englewood Cliffs, N. J. : Prentice-Hall, 1973 - 750 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 0130180696

Subjects--Topical Terms:
Advertising

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Advertising procedure /

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