Normal view MARC view ISBD view

The psychology of entertainment media : blurring the lines between entertainment and persuasion /

The psychology of entertainment media : blurring the lines between entertainment and persuasion / spine title: editor, L.J. Shrum. - Second edition. - xvii, 346 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781848729445 (hardcover : alk. paper) RM225.20

Subjects--Topical Terms:
Subliminal advertising.
Advertising--Psychological aspects.
Mass media--Psychological aspects.
Persuasion (Psychology).
Manipulative behavior.

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

The psychology of entertainment media : blurring the lines between entertainment and persuasion /

Contact Us

Copyright ©The National University of Malaysia Library