Advertising principles and problems /
Dirksen, Charles J.
Advertising principles and problems / by Charles J. Dirksen and Arthur Kroeger - 4th ed. - Homewood, Ill. : Richard D.Irwin, 1973 - 655 p. : ill. ; 24 cm.
Beginning with the 5th ed. (1977) published under title : Advertising principles, problems, and cases
Includes bibliographical references (p. 637-640) and index
0256014027
Advertising
Advertising principles and problems / by Charles J. Dirksen and Arthur Kroeger - 4th ed. - Homewood, Ill. : Richard D.Irwin, 1973 - 655 p. : ill. ; 24 cm.
Beginning with the 5th ed. (1977) published under title : Advertising principles, problems, and cases
Includes bibliographical references (p. 637-640) and index
0256014027
Advertising