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Internal branding as a predictor of employee brand commitment : role of perceived organizational support and employee engagement /

Malik, Haider Ali,

Internal branding as a predictor of employee brand commitment : role of perceived organizational support and employee engagement / Haider Ali Malik. - xiv, 184 pages : illustrations ; 30 cm.

Thesis (P.hD.) - Universiti Kebangsaan Malaysia, 2014.

References : page 147-173.

Subjects--Corporate Names:
Universiti Kebangsaan Malaysia--Dissertations.

Subjects--Topical Terms:
Dissertations, Academic--Malaysia.
Corporate culture.
Employee loyalty.
Brand name products.
Employee motivation.

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Internal branding as a predictor of employee brand commitment : role of perceived organizational support and employee engagement /

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