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Strategic communication : principles and practice /

Mahoney, James.

Strategic communication : principles and practice / spine title : Strategic communication. James Mahoney. - xvii, 260 pages : illustrations ; 24 cm.

Includes bibliographical references : pages 245-252 and index.

ISBN: 9780195576894 RM195.00 0195576896

Subjects--Topical Terms:
Business communication.
Communication.
Management.

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