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Advertising media planning /

Sissors, Jack Z. 1919-

Advertising media planning / Jack Z. Sissors, E. Reynold Petray - 3rd ed. - Lincolnwood, Ill. : NTC Business Books, 1989 - xii, 461 p. : ill. ; 24 cm.

Includes bibliographical references and index

Subjects--Topical Terms:
Advertising media planning

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