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Advertising media : a managerial approach /

McGann, Anthony F.

Advertising media : a managerial approach / Anthony F. McGann, J. Thomas Russell - Homewood, Ill. : R. D. Irwin, 1981 - 375 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0256025487

Subjects--Topical Terms:
Advertising media planning

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Advertising media : a managerial approach /

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