Advertising, management, and society : a business point of view /
Nicosia, Francesco M.
Advertising, management, and society : a business point of view / Francesco M. Nicosia - New York : McGraw-Hill, 1974 - xx, 386 p. : ill. ; 24 cm.
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers
Bibliography : p. 371-377
0070465282
74-002053
Advertising--United States
Advertising
Advertising, management, and society : a business point of view / Francesco M. Nicosia - New York : McGraw-Hill, 1974 - xx, 386 p. : ill. ; 24 cm.
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers
Bibliography : p. 371-377
0070465282
74-002053
Advertising--United States
Advertising