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Advertising management : practical perspectives /

Advertising management : practical perspectives / David A. Aaker, John G. Myers - Englewood Cliffs, N. J. : Prentice-Hall, 1975 - xvi, 612 p. : ill. ; 24 cm.

Includes bibliographical references and index

Subjects--Topical Terms:
Advertising--Management

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Advertising management : practical perspectives /

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