Advertising management /
Aaker, David A.
Advertising management / by David A. Aaker, Rajeev Batra, John G. Myers - 4th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1992 - xiii, 593 p. : ill. ; 24 cm.
0130141011
91-24126
Advertising--Management
Advertising management / by David A. Aaker, Rajeev Batra, John G. Myers - 4th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1992 - xiii, 593 p. : ill. ; 24 cm.
0130141011
91-24126
Advertising--Management