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Advertising management : practical perspectives /

Advertising management : practical perspectives / edited by David A. Aaker - Englewood Cliffs, N.J. : Prentice-Hall, 1975 - xiv, 399 p. : ill. ; 23 cm.

Includes bibliographical references

ISBN: 0130159905

Subjects--Topical Terms:
Advertising--Management

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Advertising management : practical perspectives /

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