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Direct mail marketing for scholarly publishers a beginner`s guide

Collins, Joyce

Direct mail marketing for scholarly publishers a beginner's guide by Joyce Collins - University of Leicester, Leicester Primary Communications Research Centre 1983 - 91p. 20cm

ISBN: 0906083265

Subjects--Topical Terms:
Advertising, Direct--mail--United Kingdom
Scholarly publishing--United Kingdom

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Direct mail marketing for scholarly publishers a beginner`s guide

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