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Advertising language : a pragmatic approach to advertisements in Britain and Japan /

Tanaka, Keiko

Advertising language : a pragmatic approach to advertisements in Britain and Japan / Keiko Tanaka - London : Routledge, 1994 - xv, 148 p. : ill. ; 23 cm.

Includes bibliographical references (p. 134-143) and index

ISBN: 0415076471 RM376.35

LCCN: 93-024963

Subjects--Topical Terms:
Advertising--United Kingdom
Advertising--Japan
Communication--Social aspects--United Kingdom
Communication--Social aspects--Japan

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Advertising language : a pragmatic approach to advertisements in Britain and Japan /

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