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Advertising`s influence on consumer`s use of evidence : the bias to confirm /

Deighton, John Anthony

Advertising's influence on consumer's use of evidence : the bias to confirm / John Anthony Deighton - Philadelphia : University of Pennsylvania Press, 1983 - v. 216 p. : ill. ; 22 cm.

Thesis (Ph.D) - University of Pennsylvania, 1983

p. 192-211

Subjects--Topical Terms:
Advertising

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Advertising`s influence on consumer`s use of evidence : the bias to confirm /

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