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Advertising in society : classic and contemporary readings on advertising`s role in society /

Advertising in society : classic and contemporary readings on advertising's role in society / Roxanne Hovland, Gary B. Wilcox...[et al.] - Lincolnwood, Ill. : NTC Business Books, 1989 - xvii, 522 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 0844231770

LCCN: 88-061141

Subjects--Topical Terms:
Advertising--Social aspects--History--United States--20th century

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Advertising in society : classic and contemporary readings on advertising`s role in society /

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