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Advertising in contemporary society : perspectives toward understanding /

Rotzoll, Kim B

Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll, James E. Haefner, Charles H. Sandage - Cincinnati : South-Western Pub. Co., 1986 - xi, 155 p. ; 24 cm.

Includes bibliographies.

ISBN: 0538195020

LCCN: 85-062109

Subjects--Topical Terms:
Advertising

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Advertising in contemporary society : perspectives toward understanding /

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