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Advertising fundamentals /

Burton, Philip Ward, 1910-

Advertising fundamentals / Philip Ward Burton, William Ryan - 3rd. ed. - Columbus, Ohio : Grid, 1980 - 882 p. : ill. ; 26 cm. - Grid series in advertising and journalism .

Includes bibliographical references and index.

ISBN: 0882441892

LCCN: 79-12110

Subjects--Topical Terms:
Advertising

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