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Advertising for modern retailers : making it work in a consumer world /

Milton, Shirley F

Advertising for modern retailers : making it work in a consumer world / by Shirley F. Milton - New York : Fairchild Publications, 1974 - xvi, 239 p. ill. ; 24 cm.

Bibliography: p. 228-229.

ISBN: 0870051008

LCCN: 72-097758

Subjects--Topical Terms:
Advertising

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Advertising for modern retailers : making it work in a consumer world /

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