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Advertising creativity : techniques for generating ideas /

Marra, James L.

Advertising creativity : techniques for generating ideas / James L. Marra - Englewood Cliffs, N.J. : Prentice-Hall, 1990 - 241 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0130150096 RM65.03

LCCN: 88-36388

Subjects--Topical Terms:
Advertising
Creative ability in business

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Advertising creativity : techniques for generating ideas /

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