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Advertising campaigns : formulation and tactics /

Quera, Leon

Advertising campaigns : formulation and tactics / Leon Quera - 2nd. ed. - Columbus, Ohio : Grid, 1977 - 378 p. : ill. ; 24 cm.

p. 371.

ISBN: 0882441302

LCCN: 76-042684

Subjects--Topical Terms:
Advertising campaigns

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