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Strategic management : concepts and cases /

David, Fred R.

Strategic management : concepts and cases / Fred R. David. - 13th ed., Global ed. - Upper Saddle River, N.J. : Pearson Education, 2011. - 306 p. : ill. (some col.) ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780137034994 (pbk.) Hadiah 0137034997 (pbk.)

Subjects--Topical Terms:
Strategic planning.
Strategic planning--Case studies.

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