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Dimensions of consumer behavior /

McNeal, James U.

Dimensions of consumer behavior / edited by James U. McNeal. Contributing authors: Milton Alexander and others - New York : Appleton-Century-Crofts , 1965 - xiv, 310 p. : ill. ; 24 cm.

LCCN: wln82-131152

Subjects--Topical Terms:
Consumers--United States
Consumption (Economics)--United States
Market surveys--United States

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