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Advertising and consumer psychology /

Advertising and consumer psychology / edited by Larry Percy, Arch G. Woodside - Lexington, Mass : Lexington Books, 1983 - xxiv, 400 p.: ill. ; 24 cm.

Includes indexes Bibliography: p. 345-385

LCCN: 82-48006

Subjects--Topical Terms:
Advertising--Psychological aspects--Addresses, essays, lectures

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