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Advertising and competition /

Ferguson, James Milton

Advertising and competition / James M. Ferguson - Cambridge, Mass.: Ballinger, 1974 - xiii, 190 p. ; 24 cm.

Bibliography: p. 171-188

ISBN: 088410253X

LCCN: 74-020592

Subjects--Topical Terms:
Advertising
Competition
Advertising--Rate of return

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