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Advertising & marketing research

Tolley, B. Stuart

Advertising & marketing research a new methodology / B. Stuart Tolley - Nelson-Hall : Chicago 1977 - 312 p. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0882291793

LCCN: 77-001120 //r84

Subjects--Topical Terms:
Advertising--Research
Marketing research

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Advertising & marketing research

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