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Advertising : the process and practice /

Engel, Jack

Advertising : the process and practice / Jack Engel - New York : McGraw-Hill, 1980 - xxiii, 727 p. : ill. (some col.) ; 25 cm. - McGraw-Hill series in marketing .

Bibliography: p.(703)

ISBN: 0070195110

LCCN: 79-26656

Subjects--Topical Terms:
Advertising

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Advertising : the process and practice /

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